Case study #5: Underwater Centre Tasmania

www.underwatercentretas.com.au

Since 2000, the Underwater Centre has been a loyal client of at+m integrated marketing. Throughout this relationship, at+m integrated marketing has been employed specifically to assist the Underwater Centre with their marketing needs across a range of solutions:

• Design and print of brochures;
• Development and ongoing maintenance of website;
• Creative, production and media management for a number of magazine advertisements;
• Design and print of corporate stationery;
• Design and production of office signage.

Recently the Underwater Centre Tasmania has utilised at+m integrated marketing to initiate a marketing exercise to strengthen their position in the market and make better use of the marketing budget.

To determine the best approach to achieving this client’s objective, at+m integrated marketing carried out an analysis of the client’s current market situation, customer profiles and overall business goals. These discussions identified that a series of press advertisements in international industry magazines, together with a review of the client’s website would provide the answers to their current marketing challenge.

The campaign results were impressive. Following the campaign’s conclusion, the client experienced an increase of 25% in course enrolments, and now attracts students to their training centre located in the north of Tasmania, from all around the world.

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