2007 Integrated Marketing Seminar #1 – June 7, Tall Timbers Smithton, Tasmania.

Fourteen people attended the seminar, representing a diverse range of industries from tourism, finance, retail and manufacturing. The level of understanding about both brand and new media was impressive (our web guru even learnt a trick or two from one local tourism operator keeping a close eye on her competitors).

Although we briefly touched on topics such as branding, online marketing and direct mail, the benefit of smart branding and online trading had as much, if not more relevance to businesses trading in more remote regions.

Feedback from the night was very positive:

“up-to-date information, relevant to today’s market”
“Plain English”
“very informative”
“really well done, professional and provided real and useful information”
“I liked that it promoted different mediums”
“Clear explanation of jargon”

We would like to thank all those who attended and we will be travelling to the northwest again soon to undertake the one-day Market Planning days for some of the businesses present on the night.

PS: The winner of the ½ case of Tasmanian Wines is… Vincent Grogan – Essential Bookkeeping and Systems.