Greetings,
With the '07-08 Financial Year not so quietly creeping up and the Budget being laid out, this time of year could almost be considered the 'other' silly season. So, to provide respite we are giving away a weekend at Angasi Apartment - Binalong Bay. If you like the sound of this, see the full details below.
This issue has quite a green tinge about it - with the majority of articles relating to our environmental initiatives. If there are any issues you would like more information on, please let us know and we can investigate further.
Regards,
Andrew Perry
Business Development Manager
at+m integrated marketing
Go in the draw to win a weekend for two at Angasi Apartment Binalong Bay!
at+m integrated marketing doing our part to make Tasmania 'green'.
 at+m integrated marketing remain the only internationally certified environmentally responsible printer in Tasmania, and one of only a few in Australia. Our environmental management system "Rethink" is available to all customers at no extra cost on all printing jobs.
As part of our efforts to promote this innovative service to the community, at+m is offering all customers the chance to win a fantastic prize! Simply request a print quote before June 30, 2008, mention the code word 'rethink' and you will go into the draw to win a weekend away at Angasi Apartment Binalong Bay. The prize includes two nights accommodation, with breakfasts and one dinner for two in their famous restaurant.
It's our way of rewarding you for helping to conserve our planet.
Clear your conscience - Call 1800 356 164 for a quote today or visit www.rethinkems.com.au for more information.
Our Environmental Credentials
at+m integrated marketing becomes the first business in Launceston to install a solar hot water system
at+m integrated marketing were proud to hear that we are the first business in Launceston to install a solar hot water system. You may remember that in November 2007 we were awarded a grant through the CleanBiz Tasmania Grant Scheme. In late February Manion Plumbing installed the Solahart hot water system, replacing 3 conventional electric hot water systems. The new environmentally responsible hot water system has become the sole source of hot water to all areas of our business and we expect a 92.8% reduction in the cost of hot water heating. We will monitor and report on the energy savings as part of our Environmental Dashboard.
Product Focus
Design - Inside the mind of a graphic designer
There are several important stages within the design process of any project. Here, our graphic designers take us on the journey of how a design is conceptualised and the path it takes as it evolves.
The first, and arguably the most important, part of the process is the design brief. This is where the expectations and results required by the client are conveyed to the designer. A good design brief is essential for us to understand the desired motives and outcomes, and even visual or design preferences.
The second stage is research. It is useful for us to investigate the client and their industry, history, and competitors. Valuable insights can be gained by having an understanding of how a company originated and its functions, as well as what their competitors are doing. While designs are never duplicated, an approach or attitude may help decide what sort of style the design should take on. For example, whether it should be corporate or fun, contemporary or historical.
The next step is conceptualising. This is where the design concept(s) start to be developed around the brief and research. This is the hardest part of the process to explain. Each design is approached almost like a puzzle, where creativity, communication and visual appeal must come together to fit the initial brief, as well as suit the target audience.
After conceptualisation, an internal presentation takes place. This is where the design is discussed and critiqued by the creative team to make sure we feel that it has met the brief. Only after these steps have been taken is the design presented to the client.
The next stage is when we receive feedback from the client. Generally if the design brief is strong and accurate this will mean that the design will just need minor adjustments and fine tuning.
Staff Focus
Meet some of the newest members of our team
 Ian Jones - Print Room Supervisor
Ian completed his apprenticeship with SprintaPrint in the mid 1990s before heading off interstate to further broaden his horizons. After working in Melbourne for two years, he returned to Launceston where he worked as a senior machinist until re-joining our team in October 2007 as print room supervisor.
Leading a team of 6 printers and working closely with our Production Manager Richard Landherr, Ian's vast experience and dedication ensures that our clients receive high quality printing products on time, every time. His additional experience in environmental printing has helped us to fine tune all aspects of our production processes to meet environmental guidelines.
 Karen Nelson - Media
In the increasingly competitive world of advertising - our dedicated media representative is making the process easy for our clients. Karen has a Bachelor of Commerce with Majors in Marketing and Psychology. With this background Karen can provide great insight into the appropriate opportunities for your media plan as well as coordinate your booking from start to finish.
Karen sources all booking and publication information for you and then negotiates the best price and position possible - saving you valuable time and money!
Karen is your single point of contact for all media requirements, and can source a wide range of information for you, from press, television and radio to international advertising. So if you want advertising made easy for you, please visit our website or contact us today.
at+m integrated marketing enters Tasmanian Environment Awards for Excellence
There's exciting news for us on the environmental front. We have recently submitted an application for the 2008 Tasmanian Awards for Environmental Excellence in the Small Business Sustainability category. Coordinated by the Tasmanian Government and judged by representatives of the national Banksia Environmental Foundation, these Awards recognise and reward contributions to the enhancement, preservation and protection of the Tasmanian environment, and in 2008 are celebrating their 10th year.
We have chosen to enter the awards because we are now in a position to demonstrate with hard data the projects our business has in place to help minimise our environmental footprint. Through the introduction of our business wide Environmental Management System, and the uptake of our Rethink® printing processes, we have managed to reduce our chemical use by 20%, trade waste by 41% and our entire output of waste by 39% of our 2005/06 benchmark. What's more, we recycle 97% of all our waste. The industry standard is only 59%. In addition to these process optimisations we have completed a number of specialty projects such as ducting of the machinery heat for assisting the air conditioning and installing a solar powered hot water system.
As first time entrants of these Awards, we feel confident as our achievements are clear, and through our innovative practices we are setting a strong example for our industry and the community at large. Judging will take place during April, with the winners announced at the Minister's Dinner at Wrest Point on 30th May 2008.
Australian Government Greenhouse Challenge Plus Programme
at+m integrated marketing on the way to becoming carbon neutral
Our Environmental Management System requires that we set a number of objectives and targets to ensure a process of continual improvement. All of these targets have been met over the past 18 months and now new objectives and targets must be set. One of the new objectives for our business is to reduce or offset our carbon emissions and become carbon neutral.
Becoming carbon neutral is a simple way in which we can all contribute to solving climate change, by taking responsibility for the carbon dioxide emissions we create with our car, flight, and energy use. The Greenhouse Challenge Plus is an initiative of the Federal Government and enables Australian companies to form working partnerships with the Government to improve energy efficiency and reduce greenhouse gas emissions. That's a big plus for business and for all Australians.
Bon Appettite - a taste of the good life
 at+m integrated marketing were delighted to be a major sponsor of the exciting new event called "Bon Appettite" held at Rosevears Vineyard, on Sunday March 2nd 2008. Members of the public were invited to spend an afternoon tasting gourmet foods and fine wines, while sitting back and enjoying great views and live music. It was just like a mini Festivale.
All proceeds from the event went to St Giles, to assist with making a difference in the lives of Tasmanian children and adults with disabilities. As a long time supporter of St Giles, we were happy to sponsor this worthy event by designing and printing the event's posters, vouchers and advertisements.
The event was deemed an amazing success with over 200 people attending and raising nearly $5000 in valuable funds. See you at the next one!
|
