New brand for Freycinet Coast

at+m were invited to prepare concepts for a new brand and visual identity to roll out their marketing plan for the next 18 months. The materials have been described as ‘sexy’ and suited their direction perfectly. Development included ground breaking work on their new website www.freycinetcoast.com.au, posters, postcards, branding advertisements for press and cooperative marketing materials for operators. The launch was held at the exclusive Avalon Resort on the east coast where representatives from Totally South Tourism presented the campaign to operators in the region.